HYESUNG Global Research Center (HSGRC) has recently published a research report, "Key Trends in Korea's Inbound Tourism Market," providing a concise overview of the latest developments in Korea's inbound tourism industry. The report examines the strong recovery of the market following the COVID-19 pandemic, analyzes the structural changes shaping the industry, and presents key insights for businesses in the tourism, hospitality, retail, and related sectors.

According to the report, the number of inbound visitors to Korea is projected to reach approximately 18.7 million in 2025, representing a 14.2% increase year-over-year and exceeding the pre-pandemic peak recorded in 2019 by 6.8%. The report also highlights several structural shifts reshaping the market, including the growing influence of K-content as a tourism driver, the continued dominance of Free Independent Travelers (FITs), the emergence of higher-value consumption patterns, and the increasing importance of regional tourism development. These trends are expected to create new growth opportunities not only for the tourism industry but also for consumer goods, retail, hospitality, and real estate sectors.

The report includes key statistics and analysis covering inbound visitor trends, changes in tourist spending patterns, the evolving market structure, and the strategic implications for businesses. For more detailed insights, please refer to the report via the link below.