Hyesung participated in the "Seoul Forward" seminar hosted by Invest Seoul at M Hotel in Singapore on September 12th. The event, attended by around 80 global companies, featured presentations and one-on-one consulting services. Major organizations such as Enterprise Singapore, the Singapore Business Federation, the Korea Exchange (KRX), and the Financial Supervisory Service’s Financial Hub Korea were also in attendance.

Presentation on Market Entry Strategies in Korea:

• Chris Song, Managing Partner:
  As the first speaker, Chris Song presented on "Market Entry Strategies in Korea," detailing various entry strategies including direct entry, franchising, licensing, joint ventures, and M&A strategies for rapid market penetration. He highlighted the significant increase in FDI in Korea over the past decade, with Singapore ranking third in FDI contributions over the last three years. The presentation emphasized the strategic partnership between Singapore as a business hub in Southeast Asia and Seoul as a hub in Northeast Asia.

• Eunjung Lee, Director of FDI Platform Service:
  Eunjung Lee discussed Hyesung's comprehensive market entry services for foreign investors. She highlighted their close collaboration with Invest Seoul and various institutions, such as law firms, financial and investment entities, and labor attorneys, to provide all necessary advisory and services for foreign companies entering Seoul.